Scarcity Brain — By Michael Easter

NEW YORK TIMES BESTSELLER • From the author of The Comfort Crisis comes a powerful look at why we always crave more—and how to finally break free.

“Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.” — Melissa Urban, CEO of Whole30
“Michael Easter’s genius is that he puts data around what we intuitively believe.” — Dr. Peter Attia, author of Outlive

Why do we always want more—more food, more stuff, more attention? In Scarcity Brain, behavior expert Michael Easter uncovers how our ancient instincts for survival are being hijacked by modern life. Our ancestors’ drive to seek and consume kept them alive—but today, it traps us in endless cycles of craving and dissatisfaction.

Easter explores how technology, social media, and consumer culture exploit our built-in “scarcity cues”—subtle triggers that make us feel like we never have enough. Through groundbreaking research and global adven