Privacy policy

At Efinito, your privacy is important to us. Whether you’re browsing our store or placing an order, we are committed to protecting your personal information and keeping it safe, transparent, and secure.

1. Who We Are (Data Controller)

Efinito is the entity responsible for your personal information collected via efinitoindia.com.

Address: Khasra No-1143, Rithala, New Delhi – 110085, India

Email: support@efinitoindia.com | efinitoindia@gmail.com

Phone (IN): +91-9953881608

2. Information We Collect

  • Identity Data: name, phone number, email address, billing/shipping address.
  • Transaction Data: order details, payment status, refunds/returns (payment details are processed securely by third-party gateways).
  • Technical Data: IP address, device type, browser, approximate location.
  • Usage Data: pages viewed, time spent on site, click patterns.
  • Marketing Data: newsletter preferences, ad interactions.

Some data is required to use certain features. Choosing not to provide optional data may limit functionality.

3. How We Use Your Information

  • Process, fulfill, and deliver orders, and provide customer support.
  • Send order updates, service emails, and (if opted-in) marketing/newsletters.
  • Improve our website, user experience, product selection, and security.
  • Run ads and analytics via platforms such as Google and Meta (Facebook/Instagram).
  • Detect and prevent fraud, abuse, or policy violations.

We do not sell or share your personal information for cross-context behavioral advertising. If this ever changes, we will update this policy and provide an opt-out mechanism as required by law.

4. Legal Bases for Processing (EU/UK)

  • Contract: to process and deliver your orders.
  • Consent: for newsletters, certain cookies, and marketing where required.
  • Legitimate Interests: site security, basic analytics, service improvement, and fraud prevention (balanced against your rights).
  • Legal Obligations: tax, accounting, and compliance requirements.

5. How We Share Your Data

We only share your data with trusted partners when necessary to operate our business:

  • Payment processors (e.g., PayPal, Razorpay, as applicable) to securely process payments.
  • Logistics providers to ship and track orders.
  • Technology and analytics partners for hosting, site functionality, analytics, and advertising.
  • Compliance and legal when required by applicable laws or lawful requests.

6. International Transfers

If you access our services from outside India, your information may be transferred to and processed in other countries. Where applicable, we implement appropriate safeguards to protect your data.

7. Children’s Privacy

Our website is intended for individuals aged 18 and over. We do not knowingly collect personal data from minors. If you believe a child has provided personal information, please contact us for removal.

8. Data Security

  • HTTPS/SSL encryption for all data transmissions.
  • Payments processed through PCI-DSS compliant gateways.
  • Restricted access to personal data for authorized personnel only.

9. Your Rights & Choices

  • Access/Update: request access to or correction of your data.
  • Deletion: request deletion (subject to legal retention requirements).
  • Portability & Restriction: where applicable by law.
  • Withdraw Consent: for marketing/cookies where processing is based on consent.
  • Marketing Opt-out: unsubscribe from emails at any time using the link in our emails or by contacting us.
  • Ad Preferences: manage preferences on platforms like Google and Meta.

To exercise your rights, contact us at support@efinitoindia.com or efinitoindia@gmail.com.

10. Cookies & Similar Technologies

We use cookies, pixels, and similar technologies (e.g., Google Analytics, Meta Pixel) to improve site performance, understand usage, and display relevant ads. You can disable cookies in your browser; some features may not function properly if cookies are disabled.

11. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law (for example, for tax and accounting obligations).

12. Region-Specific Disclosures

California (CCPA/CPRA)

  • Right to know, delete, and correct personal information.
  • Right to limit use of sensitive personal information (we do not use sensitive personal information for purposes that require a limitation notice).
  • Right to opt-out of sale or sharing of personal information for cross-context behavioral advertising (we do not sell or share personal information).

If you wish to exercise California rights, contact us at support@efinitoindia.com.

EU/UK (GDPR)

  • Rights to access, rectify, erase, restrict, object, and data portability.
  • Right to lodge a complaint with your local supervisory authority.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in laws, technology, or our services. Please review it regularly for updates. We will indicate the latest revision date at the top of this page.

14. Contact Us

Efinito

Khasra No-1143, Rithala, New Delhi – 110085, India

Email: support@efinitoindia.com | efinitoindia@gmail.com
Phone (IN): +91-9953881608